LARTQUITECTE
Cafe Racer concept
Design Concept Project
Ideation
Duration: July-Sep 2022
Lartquitecte, an interior design company based in the Middle East, has recently appointed me as an executive product designer to create a cutting-edge coffee machine for their RFA building concept in Saudi Arabia. The company’s ultimate goal is to revolutionize coffee-making technology and elevate it beyond conventional methods, thereby bringing it into the present era. Their inspiration stems from the vision of NEOM, the city of the future, where they seek to introduce a blueprint for the future and transform the way people experience coffee both in terms of taste and aesthetics.
As a team, we worked on developing the café racer design while collaborating with interior designers to ensure that the final concept of the machine is in harmony with the building’s qualities, characteristics, and aesthetics. Our aim was to create a coffee machine that seamlessly integrates with the design of the building, while also providing a unique and memorable experience for users. Through this project, we aimed to challenge traditional notions of coffee-making and deliver an unparalleled coffee experience that aligns with the vision of the NEOM city of the future.
Second Concept iteration
further design iterations took place, playing with LED lights to add a futuristic look to the machine as well as adapting the concept of the Interior of the Building
Final concept
final concept shows a more subtle image of the design concept